The Hard Discount concept is among the top 10 global grocery retailers. The aim of hard-discount retailers is to supply customers with basic goods of daily need at the lowest possible prices while maintaining high-quality standards. This is achieved through four fundamental policies: 1. Limited assortment of products & Efficient operations. 2. Increasing the percentage of private labels offered at low prices. 3. Establishing and maintaining a high quality/price ratio, i.e., high quality at low prices.